Content hub

Make smarter decisions with data intelligence resources. Access our updated library and stay up-to-date with the latest trends in data through our Learning Hub.

Resource library

Expand your expertise with our updated library to explore a wealth of resources, including articles, videos, whitepapers, case studies, and more.

Jun 7, 2023

Optimizing CTV and OTT Ad Campaigns: A Comprehensive Guide for Marketers and Advertisers

Gain comprehensive insights into optimizing CTV and OTT ad campaigns. Learn best practices, targeting strategies, and creative approaches to maximize advertising impact and reach target audiences.

Jun 6, 2023

Navigating OTT and CTV Data Analysis Challenges to Boost Performance Copywriting Department

Cracking the code: Navigating OTT & CTV data analysis challenges to boost performance, gain valuable insights, and stay ahead in the streaming era of connected devices and digital dominance.

May 25, 2023

Advanced OTT and CTV Analytics: Maximizing Viewer Engagement and ROI Across Connected Devices

Leverage OTT and CTV advertising on video streaming platforms. Track advanced metrics to grow viewer engagement and ROI across connected devices with the help of intelligent data analytics platforms

May 23, 2023

Identity Resolution and Data Activation: Key Trends and Use Cases

Integrate customer data across touchpoints, gain valuable insights, and deliver personalized experiences by leveraging identity resolution and data activation key trends and impactful use cases.

May 17, 2023

Mastering Identity Resolution and Data Activation: Solutions for Overcoming Top 5 Challenges

Empower businesses to make informed decisions and achieve remarkable results. Overcome key identity resolution and data activation challenges by exploring proven solutions and leading strategies.

May 15, 2023

Advanced Metrics and Analytics for OTT and CTV Ad Campaigns

Discover advanced metrics and analytics techniques to optimize OTT and CTV ad campaigns. Learn how to measure audience engagement, boost ad effectiveness, and maximize ROI for advertising efforts.

May 15, 2023

Key Identity Resolution and Data Activation Processes for Marketers

Discover the transformative potential of identity resolution and data activation processes. Unlock the key to driving engagement and craft highly personalized and impactful marketing strategies.

May 11, 2023

Top 5 Identity Resolution and Data Activation Use Cases for Businesses

Leverage the power of cutting-edge identity resolution and data activation technologies to optimize customer experiences, improve targeting accuracy, drive revenue growth in the competitive market.

May 9, 2023

Exploring the Latest Trends in OTT and CTV Performance Analytics

To optimize campaigns, measure results, and drive revenue, stay current on OTT technology and CTV performance analytics. Explore content discovery mechanisms and trends to improve performance.

May 8, 2023

Google's FLoC: What Marketers Need to Know

Discover the essentials of Google's FLoC and its implications for marketers. Delve into key potential advantages and explores its implications as an innovative method for user tracking and targeting.

May 4, 2023

Top AdTech Companies for OTT and CTV Advertising Analytics

Explore the leading adtech companies to leverage OTT and CTV advertising analytics and enhance business performance. Optimize advertising campaign metrics with the top features of adtech platforms.

May 4, 2023

Top Streaming and Advertising Conferences to Attend and Stay Ahead of Industry Trends

Leaf through the top streaming and advertising conferences. Gain valuable insights, workshops, and network with industry experts for career growth. Stay ahead of the curve with top adtech events.

May 4, 2023

Soaring Technologies Paving the Way for Identity Resolution and Data Activation

Uncover the future of data-driven decision-making and learn how innovative technologies are adding new capabilities and creating tailwind for identity resolution and data activation solutions.

Apr 26, 2023

Emerging Identity Resolution and Data Activation Trends to Look for in 2023

Explore the emerging identity resolution and data activation trends shaping the industry. Gain insights from advanced customer identity management solutions to data-driven personalization strategies.

Apr 25, 2023

Top 10 OTT/CTV Ad Analytics Platform Providers of 2023

Discover strategic approaches to OTT and CTV ad analytics and gain operational insights. Stay updated on OTT CTV trends, overcome challenges, and empower enterprises in the landscape for maximum ROI.

Apr 18, 2023

Identity Resolution and Data Activation: Revolutionizing Modern Marketing

Unlock modern marketing potential with identity resolution and data activation. Explore how this revolutionary approach enables marketers to unify customer identities and fuel targeted campaigns.